Via Scoop.it – Technology , SEO and Social Media
If you have a website, you should be doing keyword research. It’s that simple. Whilst you can produce a popular and successful website without considering keyword research or SEO, you will vastly improve your chances of success if you invite Google to the party.
If you haven’t previously done much keyword research (or even if you have), you may feel overwhelmed by its apparent complexity. But when first starting out, you can avoid that feeling by ignoring a lot of the so-called important datasets and focusing on just a few key variables.