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How My Mom Thinks Search Engines Work

See on Scoop.it – Technology , SEO and Social Media For those of you who have been doing SEO for awhile now, think back to when you first started pitching ideas to bosses, client lists, or other members of your marketing team. See on moz.com Advertisements

How to Rank: 25 Step SEO Master Blueprint

See on Scoop.it – Technology , SEO and Social Media If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do – that is, the basic work of ranking a web page for … Continue reading

How to Move Rankings Up On Older, Existing Content – Whiteboard Friday

See on Scoop.it – Technology , SEO and Social Media If you’re ranking number four for a keyword, there’s no doubt you want to move up to that coveted number one spot. So how do you boost your rankings for the old keyword you’ve been targeting? See on moz.com

Site Audits: Deliverables, Follow Up, and Implementation

See on Scoop.it – Technology , SEO and Social Media You could offer the best SEO recommendations in the world, but if your advice is not presented and communicated in the right way, your hard work may not pay off. See on moz.com

Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

See on Scoop.it – Technology , SEO and Social Media Looking to measure your Pinterest ROI? Here’s an overview of the different Pinterest analytics tools you can use to track your Pinterest marketing efforts, and how to start using this data to improve your Pinterest marketing strategy. See on searchenginewatch.com

14 Essential SEO Conferences and How Attending Each One Helps Your Business – Search Engine Journal

See on Scoop.it – Technology , SEO and Social Media Conferences play a disproportionately large role in internet marketing in general and SEO specifically. The main for this is that it’s a fairly small indus See on http://www.searchenginejournal.com

Decoding Google’s Referral String (or, how I surviVED Secure Search)

See on Scoop.it – Technology , SEO and Social Media With initiatives like Google Secure Search, Universal Search, and Knowledge Graph, it’s becoming increasingly difficult for marketers to figure out how and why they receive Google referrals. See on moz.com

10 Lessons from a 100k Pageview Post

See on Scoop.it – Technology , SEO and Social Media This kind of thing might happen to Rand all the time, but it’s not often that a digital marketing company based in Leeds gets 100,000+ people reading anything it does (at least on its own site). See on moz.com

How to Completely Ruin (or Save) Your Website with Redirects

See on Scoop.it – Technology , SEO and Social Media Have you ever redirected a page hoping to see a boost in rankings, but nothing happened? Or worse, traffic actually went down? See on moz.com

Local Link Building: An Easy Win

See on Scoop.it – Technology , SEO and Social Media Local link building is often overlooked within link building campaigns. Here’s how to optimize links for local search by building great national industry links using geo-specific anchor text, and building great links from local authorities. See on searchenginewatch.com