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Decoding Google’s Referral String (or, how I surviVED Secure Search)

See on Scoop.it – Technology , SEO and Social Media With initiatives like Google Secure Search, Universal Search, and Knowledge Graph, it’s becoming increasingly difficult for marketers to figure out how and why they receive Google referrals. See on moz.com

How to Build Links to Your Blog – A Case Study

See on Scoop.it – Technology , SEO and Social Media After a month or so of development, my site was finally ready and I wanted to start thinking about how to get some traffic going on the website. See on moz.com

The 3 Steps for Success in a Multi-device Search World

See on Scoop.it – Technology , SEO and Social Media We live in a multi-device world, and if you’re still focused on improving your visibility, traffic, and conversions solely for desktop users, you’re losing a great opportunity. See on moz.com

APIs for Data-Driven Marketers

See on Scoop.it – Technology , SEO and Social Media Data is everywhere, if you know how to access it. APIs (Application Programming Interfaces) are a powerful tool for data-driven content marketers, and this post is both an overview and mini-directory of the API world. See on moz.com

10 Lessons from a 100k Pageview Post

See on Scoop.it – Technology , SEO and Social Media This kind of thing might happen to Rand all the time, but it’s not often that a digital marketing company based in Leeds gets 100,000+ people reading anything it does (at least on its own site). See on moz.com

Disavowed: Secrets of Google’s Most Mysterious Tool

See on Scoop.it – Technology , SEO and Social Media To many webmasters, Google’s Disavow Tool seems a lifesaver. If you’ve suffered a Google penalty or been plagued by shady link building, simply upload a file of backlinks you want to disavow, and BOOM – you’re back in good graces. See on moz.com

How to Rank: 25 Step SEO Master Blueprint

See on Scoop.it – Technology , SEO and Social Media If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do – that is, the basic work of ranking a web page for … Continue reading

How Guest Bloggers are Sleepwalking Their Way into Penalties

See on Scoop.it – Technology , SEO and Social Media How do you get links in a post-penguin world? For far too many the answer seems to be, exclusively, guest posting. Today I’m going to give you four reasons why I think this tactic can be as dangerous as those it replaced. See on moz.com

Content Isn’t King. Trust Is King.

See on Scoop.it – Technology , SEO and Social Media From enterprise to small businesses, content marketing is one of the best ways to build trust with prospective customers. It’s safe to say that trust building has replaced content as See on moz.com