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Competitive Link Analysis: Link Intersect in Excel

See on Scoop.it – Technology , SEO and Social Media Without a doubt, one of the main steps in creating an SEO strategy is the competitive analysis. Competitor backlinks can offer information on their link building strategies, as well as giving you opportunities to strengthen your own link profile. See on moz.com Advertisements

The SEO’s Guide to Building a Great Mobile Site

See on Scoop.it – Technology , SEO and Social Media 15% of internet usage is done on a mobile device, and that’s expected to climb to 20% by the end of 2013. Review the facts to build the best mobile site you can, whether it’s a separate mobile site, a responsive site, or a combination … Continue reading

7 Reasons to Remove “Link Building” from Our Vocabulary

See on Scoop.it – Technology , SEO and Social Media It may seem insane to many in the industry to speak of discarding See on moz.com

Future SEO: Linked Open Data (LOD)

See on Scoop.it – Technology , SEO and Social Media As mentioned in my column on string entity optimization, the use of structured data allows search engines like Google to understand your page content so it can display better search results, or answers, to user queries. See on searchengineland.com

5 Data Insights into the Headlines Readers Click

See on Scoop.it – Technology , SEO and Social Media A new Conductor study dove into just what it is about headlines that really resonates with readers: a clear indication of what they can take away from the articles. See on moz.com

How To Use Twitter Data for Really Targeted Outreach

See on Scoop.it – Technology , SEO and Social Media At this year’s MozCon, I explained that with the help of a few tools, you can leverage Twitter and Excel to give you a detailed breakdown of the content your target audience is sharing. Here’s how. See on moz.com

How to Grow: 21 Tactics to Acquire Customers

See on Scoop.it – Technology , SEO and Social Media Startups don’t often have large marketing budgets, but that shouldn’t stand in the way of their growth. After working at four of them, I’ve compiled a list of tactics that can expedite growth in creative ways. See on moz.com

Link Building Survey 2013 – The Results [INFOGRAPHIC]

See on Scoop.it – Technology , SEO and Social Media Many of us faced a challenging 2012, and 2013 has been no different. We created a survey to really capture the current market sentiment and better understand how industry peers are faring. See on moz.com

How Failure Can Make You a Better SEO

See on Scoop.it – Technology , SEO and Social Media It’s been three months since the good Mozzers allowed my SEO from a Newb’s Perspective to see the light of day, and I’m back for another round. Except now HappyBrooke has had a dose of reality. See on moz.com

2013 Search Engine Ranking Factors

See on Scoop.it – Technology , SEO and Social Media The results are in! Come check out Moz’s 2013 Ranking Factors as Matt Peters presents a preview of the results from the survey and correlation study. See on moz.com